- word-of-mouth communications
- /ˌwɜ:d əv maυθ kəmju:nɪ'keɪʃ(ə)nz/ plural nouninformal channels of communication such as friends and neighbours, colleagues and members of the family
Marketing dictionary in english. 2015.
word-of-mouth communications
Look at other dictionaries:
Word of mouth — is a reference to the passing of information by verbal means, especially recommendations, but also general information, in an informal, person to person manner. Word of mouth is typically considered a face to face spoken communication, although … Wikipedia
Word-Of-Mouth Marketing - WOM Marketing — When a consumer s interest for a company s product or service is reflected in their daily dialogs. Word of mouth marketing can be encouraged through different publicity activities set up by companies, or by having opportunities to encourage… … Investment dictionary
word of blog — n. Communication that occurs via blogs. [Cf. word of mouth.] Example Citations: Just like the Web itself, blogs more than 70 million by one count have moved from their pioneer days to a more mature phase where they command respect and huge… … New words
word of post — n. Gossip and news spread by online posts, particularly via social media or blogs. Also: word of post. Example Citations: We ve known for years that word of mouth marketing has been partially co opted by word of post, but the power of that lesson … New words
Marketing communications — Marketing Key concepts Product marketing · Pricing … Wikipedia
Don't Look a Smith Horse in the Mouth — American Dad! episode Stan s Horse … Wikipedia
Expectancy-value theory — Introduction Expectancy value theory was originally created in order to explain and predict individual s attitudes toward objects and actions. Originally the work of psychologist Martin Fishbein, the theory states that attitudes are developed and … Wikipedia
Customer engagement — (CE) refers to the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer or company led and the medium of engagement can be on or offline. Unlike marketing terms such as… … Wikipedia
India — /in dee euh/, n. 1. Hindi, Bharat. a republic in S Asia: a union comprising 25 states and 7 union territories; formerly a British colony; gained independence Aug. 15, 1947; became a republic within the Commonwealth of Nations Jan. 26, 1950.… … Universalium
Viral marketing — Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales)… … Wikipedia
